Twitter is the latest social network tool to join the group of pre-existing location based apps. It is by far the most powerful.Twitter recently added "Twitter Places" as a tool on its site. This new service aims to emphasize your location to your followers. When you tweet with the activated Twitter Places feature, your tweets reveal your present location to your followers. The location app must be activated and is not a default feature. It adds latitude and longitude information to your tweets.Why is this important?First, you can learn about breaking trends before they become global. A new trend in L.A. might be very new to a market in Wichita. Duplicate the L.A. success in Wichita by boarding the train and you can harness new power for your promotions.Second, you can take that information and add your own special tactics to it and improve on the beginner's success.Third, it's adds personal information to your tweets.
This kind of personal information can open doors to new contacts and a new opener to conversation that didn't exist previously.Twitter added this tool based on potent research. Foursquare and Gowalla had unprecedented success with their 'check-in' concierge location type services. Twitter's new add on aims to duplicate that success by adding it to their already potent arsenal of apps.By activating Twitter Places on your Twitter account, you get one-stop shopping: all the performance of Twitter's explosive micro-blogging platform and location information in one fell swoop. Instead of taking Foursquare and Gowalla on directly by trying to knock them out in the ring, Twitter has taken the more subtle, and wise, path of integrating their services with these two platforms. If you can't beat, join 'em.When you click on a Twitter Place, you get immediate access to Foursquare and Gowalla check in for your particular location in addition to your usual tweet fill in.
Connecting tweets to location opens up tremendous new opportunities for your internet marketing campaign. By incorporating location information, you access a recommendation engine. They all work together in seamlessly.Get on board the twitter location train at your local depot. Geotagging your campaigns by activating your Twitter location button can't hurt your promotions at the very worst. At the very best, it will create new avenues for connecting to your business prospects and building your contact list.