They started to tell me that they want a huge amount of followers, to approach these kind of people and talk about this & that. I listened carefully but realized very quickly that this company did not really understand how Twitter really works. You see they were talking about software that automatically increases your twitter following by the thousands every day. I told them that I was not interested in the job and thanked them. Very surprised with my reaction they asked me why?The discussion I then preceded to have centered around the fact that yes it is possible to increase followers in this way but at what real cost to your, and in this case their brands, image? You see most people on Twitter can tell what you are doing by using such tools, some don't care and others are just not aware of the possibility.But the real point here is if you are a brand, or even individual, coming on to Twitter do you really think the number you have following will really increase your bottom line? You do not get money the more followers you have. It's like having a shop where you get 10,000 visitors a day but none actually purchase anything. What is the point?You may as well close now.
The other point I made about this companies request was that they had plans for everything they would be saying but spoke nothing of how they will talk to the other people. What kind of conversation consists of only one person talking? Not a very appealing one for many.So I explained that in order to build their brand via Twitter they need someone that would interact, re-tweet others, talk to people they are following, give someone an opinion even if it is out of the realms of what you are selling. You see Twitter is a community and if, as a brand, you want to be part of it then you need to understand how to act in order to get more people following. You are on a social media which is a one on one medium with a potential customer. Over sell and you will lose them. Just talk to them and you will lose them. Think that you are so important, clever or funny that everyone should follow you and you will lose them
;In order to grow your followers on Twitter you need to be having conversations, help people get their message out in the community, take part in the Twitter trends that always being with the sign like followfriday or payitforward. Promote and help others and you will become a valuable member of the community rather than one of the hundreds of annoying people that try to hound everyone into buying their product.;They lose as people just unfollow and then block. In the end the company decided that they would hire me do whatever was needed with their brand to make it work on Twitter.I could have said yes to what these people had wanted and saved myself time and effort. Just sending messages out into the world whilst some software quickly generates thousands of followers. But where is the fun in that? Don't get me wrong money is important but each media you use needs to be examined very carefully before you just start slapping your company brand onto every opportunity you can. In the end you could cost your brand more money than you make damaging it forever. It takes a very long time to build a good brand but it only takes one mistake to cost you thousands of dollars. So if you are going onto to Twitter think about others in order to generate your own brand. Find your voice through talking to people so that they can get to know the person or bran you are. You will find that it quickly generates more quality followers than the quantity of shoppers that will buy a single thing from you.